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October 13, 2026

General trade vs modern trade for FMCG brands in India

General Trade vs Modern Trade: Where Should an FMCG Brand Start?

Leave a Comment / Retail Marketing /

General Trade vs Modern Trade is a key decision for FMCG brands in India, as each channel requires a different approach to distribution, investment, retail visibility and growth. General trade is India’s traditional retail network of kirana and small neighbourhood stores, served through distributors and wholesalers, while modern trade means organised retail such as supermarket […]

General Trade vs Modern Trade: Where Should an FMCG Brand Start? Read More »

Social media marketing agency services for brands

What Does a Social Media Marketing Agency Do, and When Does a Brand Need One?

Leave a Comment / Social Media Marketing /

A social media marketing agency plans, creates, publishes and measures a brand’s social content and paid social campaigns, so that the brand reaches the right people, builds trust and turns attention into sales. Many brands in India post regularly yet see little return, because posting is only one part of the job. This guide explains

What Does a Social Media Marketing Agency Do, and When Does a Brand Need One? Read More »

AI in marketing applications for Indian brands

AI in Marketing: 10 Practical Applications for Indian Brands and What to Watch

Leave a Comment / Digital Marketing /

AI in marketing now pays off in ten practical areas for Indian brands: audience targeting, personalised messaging, forecasting, ad optimisation, creative testing, content, conversational chat, AI search visibility, marketplace operations and reporting. Most of these tools are already inside the platforms you use, so the real question is where AI saves time or lifts results,

AI in Marketing: 10 Practical Applications for Indian Brands and What to Watch Read More »

Distribution management system for FMCG brands and distributor sales

What Is a Distribution Management System (DMS)? How FMCG Brands Control Distributor Sales

Leave a Comment / Retail Marketing /

A distribution management system (DMS) is software that lets an FMCG brand see and control what happens between its warehouse and the retailers who sell its products. It records orders, stock, invoices, schemes and claims at the distributor level, so the brand knows what is actually selling, not just what it has shipped. For brands

What Is a Distribution Management System (DMS)? How FMCG Brands Control Distributor Sales Read More »

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