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Author name: Ashish Joseph

Product merchandising best practices for increasing in-store sales

Merchandising Best Practices That Increase In-Store Sales

Product merchandising can make two identical products placed in two different stores generate wildly different sales numbers, and the difference usually isn’t the product, it’s how that product is positioned and presented. Product merchandising is one of the few retail levers that directly influences purchase decisions in the exact moment a customer is standing in […]

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Instagram vs LinkedIn for brands in 2026

Instagram vs. LinkedIn: Which Platform Should Your Brand Prioritize in 2026?

Instagram vs LinkedIn is a common question for marketing teams with limited bandwidth: if you can only build a real presence on one platform this quarter, which should your brand choose? The honest answer depends entirely on who you’re actually trying to reach and what you’re trying to get them to do, not which platform

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Zepto minimum order value increased to ₹199 for free delivery

Zepto Hikes Minimum Order Value for Free Delivery to ₹199 from ₹149: What It Means for Shoppers and Brands

Zepto’s minimum order value for free delivery has increased from ₹149 to ₹199, bringing the platform’s standard free-delivery threshold broadly in line with Blinkit and Swiggy Instamart. During high-demand periods, Zepto’s threshold can climb further, up to ₹299, according to multiple reports. It is the second such hike in under a year: Zepto had already

Zepto Hikes Minimum Order Value for Free Delivery to ₹199 from ₹149: What It Means for Shoppers and Brands Read More »

AR and VR transforming the retail and ecommerce shopping experience

How AR and VR Are Transforming the Retail and Ecommerce Shopping Experience

AR and VR in retail and ecommerce are helping solve one of online shopping’s biggest problems: customers can’t touch, wear, or physically stand in front of what they’re buying. The single biggest problem with online shopping has never really changed: customers can’t touch, wear, or physically stand in front of what they’re buying. Augmented reality

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Top social media marketing agencies in India 2026

Top 10 Social Media Marketing Agencies in India 2026

Choosing among the top social media marketing agencies in India requires looking past follower counts and viral moments to what actually moves a business forward. Whether you call it an SMM company in India or a full-service social media management company, the evaluation criteria stay the same. With over 470 million social media users in

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Website development vs app development comparison

Website Development vs. App Development: What Should Your Business Invest In First?

Website development vs app development is one of the first real budget decisions a growing business has to make, and getting it wrong can be expensive. Website development vs app development is one of the first real budget decisions a growing business has to make, and getting it wrong is expensive. A website is usually

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