Flipkart Minutes App is being trialled as a dedicated standalone application on the Google Play Store ahead of a wider rollout timed to the company’s Big Billion Days sale. Until now, Minutes has lived as a tab inside the main Flipkart app. Splitting it into its own app is a direct echo of Swiggy’s own […]
Flipkart Launches Standalone Minutes App Ahead of Big Billion Days Read More »
Private Label vs Branded Products on quick commerce platforms isn’t a distant threat for FMCG brands; it’s already reshaping how these platforms make money. As of Q2 FY26, roughly 90 percent of Blinkit’s sales flow through its own first-party inventory model, and a private-label product typically carries 30 to 40 percent higher gross margin than
Private Label vs. Branded Products: What Wins on Quick Commerce Platforms? Read More »
Blinkit Marketing Agencies in India have become increasingly important for brands looking to improve visibility, drive sales, and scale their presence on quick commerce platforms. Blinkit has grown into India’s largest quick commerce network, and marketing on it looks nothing like marketing on Amazon or Flipkart. There’s no multi-seller Buy Box to win, no nationwide
ONDC, the Open Network for Digital Commerce, is often explained the same way: think of it as UPI, but for ecommerce instead of payments. Rather than a single app controlling discovery, checkout, and logistics the way Amazon or Flipkart does, ONDC is a government-backed open protocol that lets any buyer app, seller app, and logistics
ONDC Explained: What the Open Network for Digital Commerce Means for D2C Brands Read More »
WhatsApp commerce has moved well beyond order updates and customer support for Indian D2C brands, into a genuine acquisition and sales channel in its own right. GoKwik’s WhatsApp Commerce Intelligence Report 2026, based on an analysis of 26 billion messages sent by more than 1,800 D2C brands across four quarters, found that 83 percent of
WhatsApp Commerce: How Indian D2C Brands Are Using WhatsApp to Drive Direct Sales Read More »
Festive season readiness on quick commerce is less about a single big sale day now and more about being stocked and visible across weeks of unpredictable, last-minute demand. FMCG demand is projected to grow 9 to 11 percent between August and November 2026, according to Equirus Capital’s Consumer Sector Tracker, and quick commerce is expected
Festive Season Readiness: A Quick Commerce Inventory and Ad Checklist for FMCG Brands Read More »
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