Gen Z quick commerce festive shopping is no longer a side habit: a Snapchat and GWI survey of 1,008 Gen Z internet users in India found that 61 percent buy festive essentials through quick commerce. Snacks and sweets lead at 74 percent, followed by puja essentials at 65 percent, flowers and decorations at 64 percent, […]
61% of Gen Z Turn to Quick Commerce for Festive Essentials: What Brands Should Do Read More »
Content marketing and copywriting cover very different jobs depending on who a brand asks. Some agencies mean blog posts and SEO-driven landing pages built to rank. Others mean product descriptions and ad copy built to convert. A smaller group builds long-term editorial strategy, pillar pages, and topic clusters meant to build authority over months, not
Top 10 Content Marketing and Copywriting Agencies in India (2026) Read More »
Returns and RTO on Ecommerce Marketplaces quietly decide whether a sale made money or lost it, because every returned or undelivered parcel costs you the shipping both ways, the damaged or unsellable stock, and the ad spend that produced the order in the first place. Return to origin (RTO) is when a shipment never reaches
How to Handle Returns and RTO on Ecommerce Marketplaces Without Losing Margin Read More »
Big Billion Days vs Amazon Great Indian Festival is the key comparison for brands deciding how to allocate festive advertising budgets in 2026. Amazon confirmed the Great Indian Festival opens on October 8, with Early Deals already live since September 25. Flipkart confirmed Big Billion Days a day later, October 9, with 24-hour early access
Performance Marketing Agencies in India are increasingly managing campaigns across Google, Meta, marketplaces, and quick commerce, with success measured by business results rather than impressions or reach, and in India it now runs across far more than Google and Meta. Brands buy performance on marketplaces such as Amazon and Flipkart and on quick commerce platforms
Top 10 Performance Marketing Agencies in India (2026) Read More »
Customer Lifetime Value for D2C Brands helps businesses understand what a customer is actually worth beyond the first order. Customer lifetime value is the total gross profit a customer generates across their entire relationship with a brand, and D2C brands that only measure the first order are usually making acquisition decisions with half the picture.
Customer Lifetime Value: Why D2C Brands Should Stop Chasing First-Time Buyers Only Read More »
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