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August 27, 2026

Quick commerce inventory management and demand forecasting

Inventory and Demand Forecasting Strategies for Quick Commerce Success

Inventory and demand forecasting for quick commerce success requires a completely different approach from traditional retail or ecommerce inventory management, because the entire model runs on hyperlocal, hour-by-hour demand rather than citywide or weekly averages. A dark store typically serves only a two to three kilometre radius and stocks a limited number of SKUs, which […]

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How to win the Buy Box on Blinkit and Zepto

How to Win the Buy Box on Blinkit and Zepto: A Seller’s Guide

Winning the buy box on Blinkit and Zepto doesn’t work quite the way it does on Amazon, where multiple sellers compete for the same listing. On quick commerce platforms, a brand’s real fight is for organic search placement and dark-store visibility, being the product a shopper actually sees and gets delivered within minutes, rather than

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Top 10 Video Production Companies in India 2026

Top 10 Video Production Companies in India for Brand & Commercial Videos 2026

Brand and commercial video production in India has moved well past a nice-to-have line item on a marketing budget. Video content is retained far better than text, and it now drives everything from paid social performance to how a brand comes across in a pitch deck. But video production is also a fragmented industry, ranging

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UX/UI design impact on ecommerce conversion rates

How UX/UI Design Impacts Conversion Rates on Ecommerce Websites

UX/UI design impacts conversion rates on ecommerce websites more directly than almost any other factor a brand controls, because a confusing or slow experience loses the sale before the product itself ever gets a fair chance. The average online shopping cart abandonment rate sits at around 70 percent, according to the Baymard Institute’s meta-analysis of

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Influencer marketing driving ecommerce sales in India

How Influencer Marketing Drives Ecommerce Sales in India

Influencer marketing drives ecommerce sales in India by shortening the distance between discovery and purchase, something traditional advertising has never been able to do as effectively. India’s influencer marketing industry is projected to cross ₹3,375 crore in 2026, growing at close to 25 percent a year, and a large part of that growth is coming

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Amazon Brand Registry benefits and brand protection for Amazon sellers

Amazon Brand Registry Explained: Why Every Seller Needs It in 2026

Amazon Brand Registry is Amazon’s free program for verified brand owners that unlocks stronger listing control, brand protection tools, and advertising formats that unregistered sellers simply don’t have access to. It isn’t required to sell on Amazon, and plenty of sellers list products without it, but that’s exactly the problem: without Brand Registry, anyone can

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