Retail distribution strategies for FMCG brands in India look very different in 2026 than they did even five years ago, mostly because the market itself has grown and split in new directions. India’s FMCG industry generated roughly ₹25 lakh crore (about $289 billion) in 2025, according to IBEF, and rural India has now outpaced urban […]
Top Retail Distribution Strategies for FMCG Brands in India (2026) Read More »
Quick commerce marketing is reshaping India’s FMCG industry faster than almost anyone predicted when Blinkit, Zepto, and Swiggy Instamart first scaled beyond a metro novelty. India’s quick commerce market grew roughly eightfold in five years, from about ₹5,000 crore in 2021 to over ₹40,000 crore in 2026, according to RedSeer Consulting, and it now accounts
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A Flipkart marketing strategy for D2C brands entering India’s largest marketplace needs to cover two genuinely different businesses today, not one. There’s the core Flipkart marketplace, built around catalog SEO, sponsored ads, and seasonal sales events, and there’s Flipkart Minutes, the company’s quick commerce arm, which has scaled from a standing start in August 2024
Every D2C brand needs a video production partner in 2026 because video has quietly become the format that decides whether a product page converts at all, not just a nice-to-have addition to it. Product pages with video convert at an average of 4.8 percent, compared to 2.9 percent without, a 65 percent lift, and 85
Why Every D2C Brand Needs a Video Production Partner in 2026 Read More »
Inventory and demand forecasting for quick commerce success requires a completely different approach from traditional retail or ecommerce inventory management, because the entire model runs on hyperlocal, hour-by-hour demand rather than citywide or weekly averages. A dark store typically serves only a two to three kilometre radius and stocks a limited number of SKUs, which
Inventory and Demand Forecasting Strategies for Quick Commerce Success Read More »
Winning the buy box on Blinkit and Zepto doesn’t work quite the way it does on Amazon, where multiple sellers compete for the same listing. On quick commerce platforms, a brand’s real fight is for organic search placement and dark-store visibility, being the product a shopper actually sees and gets delivered within minutes, rather than
How to Win the Buy Box on Blinkit and Zepto: A Seller’s Guide Read More »
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