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Author name: Ashish Joseph

Quick commerce beyond grocery expanding into beauty fashion and services

Quick Commerce Isn’t Just Food and Groceries Anymore

Quick commerce in India has stopped being a synonym for groceries. The same 10-to-30-minute delivery model that Blinkit, Zepto, and Swiggy Instamart built around milk and snacks is now spreading into beauty, fashion, pharmacy, prepared food, and even home services, with beauty products alone recording nearly 160 percent year-on-year growth on quick commerce platforms, according

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Google Business Profile optimization for local store footfall

How to Build a Google Business Profile That Drives Local Store Footfall

A well-built Google Business Profile drives local store footfall more reliably than almost any other single marketing asset a local business owns, and the numbers back that up directly: 46 percent of all Google searches carry local intent, and 76 percent of people who perform a local search visit a physical location within 24 hours.

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Flipkart Minutes app launches ahead of Big Billion Days

Flipkart Launches Standalone Minutes App Ahead of Big Billion Days

Flipkart Minutes App is being trialled as a dedicated standalone application on the Google Play Store ahead of a wider rollout timed to the company’s Big Billion Days sale. Until now, Minutes has lived as a tab inside the main Flipkart app. Splitting it into its own app is a direct echo of Swiggy’s own

Flipkart Launches Standalone Minutes App Ahead of Big Billion Days Read More »

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