End-to-end E-Commerce Marketing Services in India for D2C Brands

AKOI works across India’s major marketplaces, including Amazon, Flipkart, Myntra, Ajio, Meesho and TATA 1mg. Each platform has its own catalogue rules, advertising console, commission structure and category teams, so the strategy is built per platform rather than copied across all of them.

Quick-commerce is built around a small, fast-moving assortment delivered from local dark stores within minutes, so availability by pin code drives everything. eCommerce marketplaces carry a far deeper national catalogue shipped from fulfilment centres, where content quality, reviews, search ranking and advertising efficiency matter most. The channels need different assortments, pricing and ad strategies.

It covers the elements that decide whether a product is found and then bought: keyword-researched titles, bullet points and descriptions, compliant and high-quality images, complete backend attributes, category and browse-node placement, variation structures, and A+ or enhanced brand content. Strong listings improve both organic search ranking and the conversion rate of paid traffic.

Marketplaces run their own ad platforms — sponsored product, sponsored brand and display placements bid on by keyword, product or audience. Campaigns are structured by intent and margin, then optimised on ACOS or ROAS. Because ad performance and organic ranking reinforce each other on most marketplaces, ads are managed alongside listings rather than separately.

ROAS (Return on Ad Spend) is revenue divided by ad spend. ACOS (Advertising Cost of Sale) is the inverse, expressed as a percentage of ad-attributed sales. TACOS (Total ACOS) measures ad spend against total sales, including organic. TACOS is the more useful long-term measure, because it shows whether advertising is building organic momentum or simply buying every order.

Advertising and pricing changes can move sales within days. Listing quality, reviews, search ranking and category authority build over weeks and months. A realistic view is early gains from ads and availability fixes in the first month, with compounding organic performance developing across a quarter or more depending on the category and competition.

Not necessarily, but brand registry or brand authorisation unlocks most of what makes marketplace marketing effective — A+ content, brand stores, sponsored brand ads and protection against listing hijacking. Registering the trademark and enrolling in each platform’s brand programme is usually one of the first steps.

On the seller or marketplace model you list, price and ship the product yourself and keep control of margins. On the vendor or wholesale model the platform buys stock from you and controls the retail price. They differ in margin structure, pricing control, and which levers are available, so the choice affects the entire growth plan.

Pricing is planned against landed cost, platform commission, fulfilment and advertising, so each SKU has a known contribution margin. Prices then need to stay consistent enough across platforms to avoid undercutting your own listings or triggering buy-box and price-parity issues, while still allowing for platform-funded events and promotions.

Ratings influence both conversion and search ranking on most marketplaces, and a new listing with no reviews converts poorly regardless of ad spend. Reviews are built through platform-compliant programmes, product sampling at launch, and resolving the quality or packaging issues behind negative feedback — never through paid or incentivised reviews, which risk account suspension.

The usual causes are going out of stock, uncompetitive pricing, poor seller performance metrics, listing suppression for content or compliance reasons, or another seller winning the buy box on the same ASIN. Monitoring availability and listing health daily is what keeps these from quietly costing a week of sales.

A+ or enhanced brand content replaces the plain product description with a richer layout of images, comparison tables and brand storytelling. It typically improves conversion rate and reduces returns by setting accurate expectations, which makes it one of the higher-return one-off investments on a listing.

Returns are tracked by reason code, so the difference between a sizing problem, a listing that oversells, a packaging failure and a genuine quality issue is visible. Each has a different fix — content, packaging, or assortment. Reducing returns usually improves profitability faster than increasing traffic.

Revenue and growth, active and buyable SKUs, session and conversion rate, share of category, TACOS and ROAS, in-stock percentage, order fill rate and return rate. Reporting should connect these back to contribution margin, so growth is measured in profit rather than in gross sales alone.

Yes. Marketplaces and an owned D2C site serve different roles — marketplaces provide reach and high-intent demand, the website provides margin and first-party customer data. Working them together avoids the two channels competing on price and lets each do what it is best at.

A platform and category audit, competitor and pricing research, assortment and hero-SKU selection, seller or vendor registration, trade term setup, catalogue build, and coordination with the platform’s category managers before go-live. Getting this right matters more than launch speed, since fixing a badly structured catalogue later is far more expensive.

It depends on the number of platforms, catalogue size, category competitiveness and how much advertising the growth plan calls for. Rather than a fixed package, scope is set against the assortment and the commercial targets, so the investment can be weighed against expected contribution margin.

AKOI works across FMCG and grocery, beauty and personal care, health and wellness, electronics, home and kitchen, kids and baby, lifestyle and accessories, and sports and fitness. Category matters because catalogue rules, compliance requirements and advertising dynamics differ considerably between them.

Share your current platform performance, catalogue and category, and AKOI will audit where visibility, content, pricing, availability or advertising are holding growth back, then set out what to fix first and what it should be worth. Use the contact form on this page to start that conversation.