Indian Creator Economy Wins: How Creators Are Driving Real Commerce
Something changed in Indian commerce around 2021, and most brands missed it. A 24-year-old YouTuber from Indore recommended a particular skincare routine. Within hours, the products sold out across three e-commerce platforms. Not because of celebrity endorsement or a massive ad budget. Because 180,000 people trusted her opinion more than they trusted traditional advertising. That’s […]
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