Diwali 2026 quick commerce lessons for FMCG and D2C brands

What Diwali 2026 Taught Brands About Quick Commerce

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Quick commerce marketing is now a festive-season discipline in its own right, and Diwali 2026 showed why: shoppers used quick commerce apps for last-minute gifts, sweets and decor, but what they said they cared about most was value, quality and availability, with delivery speed well behind. This is AKOI’s reading of the public data from […]

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