DPDP Act for Marketers and D2C Brands: What Changes for Ads, Customer Data and Agencies
The DPDP Act for marketers changes how brands collect, manage and use customer data across advertising, ecommerce and customer communications. Lead forms, WhatsApp lists, email databases, retargeting audiences, loyalty programmes and CRM exports all contain personal data. This guide explains in plain language where the DPDP Act touches everyday marketing work, what brands and agencies […]
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