Email and WhatsApp Marketing for D2C Brands: Building Retention Beyond the First Sale
Email and WhatsApp marketing for D2C brands matters most in the window right after a sale, not before it. Widely cited Bain & Company research from Fred Reichheld found that a 5 percent increase in customer retention can increase profits by 25 to 95 percent, yet one industry estimate puts the share of first-time D2C […]
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