How India’s New E-Commerce Rules Could Reshape Online Advertising Strategy
Ecommerce Advertising Rules in India are set to change how brands can legally advertise a discount, and the shift is bigger than it first looks. The Department of Consumer Affairs notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 on September 9, 2026, and the rules come into force on January 1, 2027. Among the most […]
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