Private Label vs. Branded Products: What Wins on Quick Commerce Platforms?
Private Label vs Branded Products on quick commerce platforms isn’t a distant threat for FMCG brands; it’s already reshaping how these platforms make money. As of Q2 FY26, roughly 90 percent of Blinkit’s sales flow through its own first-party inventory model, and a private-label product typically carries 30 to 40 percent higher gross margin than […]
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