ONDC Explained: What the Open Network for Digital Commerce Means for D2C Brands
ONDC, the Open Network for Digital Commerce, is often explained the same way: think of it as UPI, but for ecommerce instead of payments. Rather than a single app controlling discovery, checkout, and logistics the way Amazon or Flipkart does, ONDC is a government-backed open protocol that lets any buyer app, seller app, and logistics […]
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