Top Retail Distribution Strategies for FMCG Brands in India (2026)
Retail distribution strategies for FMCG brands in India look very different in 2026 than they did even five years ago, mostly because the market itself has grown and split in new directions. India’s FMCG industry generated roughly ₹25 lakh crore (about $289 billion) in 2025, according to IBEF, and rural India has now outpaced urban […]
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