How Quick Commerce Marketing Is Reshaping India’s FMCG Industry
Quick commerce marketing is reshaping India’s FMCG industry faster than almost anyone predicted when Blinkit, Zepto, and Swiggy Instamart first scaled beyond a metro novelty. India’s quick commerce market grew roughly eightfold in five years, from about ₹5,000 crore in 2021 to over ₹40,000 crore in 2026, according to RedSeer Consulting, and it now accounts […]
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