Performance Marketing Manager (PPC)
5 years experience
Full-time
Bangalore
AKOI is seeking an experienced and results-driven Performance Marketing Manager (PPC) to lead, execute, and optimize high-performing paid media campaigns across multiple digital advertising platforms. The ideal candidate should possess strong analytical skills, expertise in campaign optimization, and a proven track record of driving measurable business growth.
Description
AKOI is seeking an experienced and results-driven Performance Marketing Manager (PPC) to lead, execute, and optimize high-performing paid media campaigns across multiple digital advertising platforms. The ideal candidate should possess strong analytical skills, expertise in campaign optimization, and a proven track record of driving measurable business growth.
Responsibilities
- Plan, execute, monitor, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Programmatic platforms (DV360, The Trade Desk, Taboola, Outbrain), and OTT advertising platforms.
- Develop media plans, manage advertising budgets, and optimize campaign performance.
- Improve campaign KPIs including CPA, ROAS, CTR, Conversion Rate, and Customer Acquisition Cost (CAC).
- Configure and manage Google Analytics, Google Tag Manager, conversion tracking, pixels, and attribution models.
- Conduct A/B testing for advertisements, landing pages, audience segments, and bidding strategies.
- Build remarketing campaigns, lookalike audiences, and full-funnel marketing strategies.
- Analyze campaign performance and prepare actionable reports with optimization recommendations.
- Identify new growth opportunities and implement performance marketing initiatives.
- Collaborate with creative, content, and web development teams to improve campaign effectiveness.
- Stay updated with the latest trends, platform updates, and digital advertising best practices.
Who You Are
- Results-oriented and data-driven marketer.
- Strong analytical and problem-solving skills.
- Able to work independently with minimal supervision.
- Excellent communication and stakeholder management skills.
- Highly organized with strong attention to detail.
- Passionate about digital marketing, experimentation, and continuous learning.
Nice-To-Haves
- Google Ads Certification.
- Meta Certified Digital Marketing Associate or Professional.
- Experience with CRO tools such as VWO or Optimizely.
- Experience in landing page optimization.
- Knowledge of Google Data Studio (Looker Studio).
- Experience with Shopify or other eCommerce platforms.
About this role
Apply Before
31 July 2026
Job Posted On
6 July 2026
Job Type
Full-time
Job Position
Department
Digital Marketing
Team
Perfromance Marketing Team
Required Skills
Google Ads & PPC Campaign Management
Meta Ads, LinkedIn Ads & YouTube Ads
Google Analytics, Google Tag Manager & Conversion Tracking
Programmatic Advertising (DV360, The Trade Desk, Taboola & Outbrain)
Perks & Benefits
Stress free work place
At AKOI, we don't believe in constant micromanagement; we feel that allowing people to work at their own pace allows them to deliver their best work
Team outings
We go on unplanned team trips to break up the routine
Bi-annual work retreat
To keep the staff relaxed and refreshed, we embark on crazy adventures twice a year
Paid leave benefits
To promote a perfect work-life balance, we provide paid leave benefits to the team
Mentorships
We believe that learning should always be a part of a good work environment. As a result, everyone in the team learns from one another
FAQS
Essential Insights
Casual dress code
Five day work week, Office based, Time: 9-6.30pm
Working Model
Five day work week, Office based, Time: 9-6.30pm
Team outings
Five day work week, Office based, Time: 9-6.30pm
Empowering workplace
Five day work week, Office based, Time: 9-6.30pm
