akoi

Duroflex 1

Duroflex Private Limited

Duroflex is India's most trusted sleep solutions expert for mattresses, pillows, and protectors. Apart from the mattress, the brand also operates in the furniture category. And the objective assigned to AKOI was to increase organic ranking, traffic share, and sales for sofas and recliners categories.

Service
Search engine optimization
freepik search engine optimization banner in a landscape v 27593 1
OVERVIEW

For Duroflex, a prominent brand in the furniture category specializing in sofa sets and recliners, our SEO project focused on enhancing the brand’s digital visibility and driving measurable engagement within a 30-day period. Our key performance indicators included boosting clicks, improving keyword rankings, increasing sessions, and ultimately enhancing sales. The primary goal was to secure a 10-12th position on Google’s search engine results pages for targeted keywords related to sofa sets and recliners. Additionally, we aimed to achieve a 20% increase in both clicks and sessions, providing Duroflex with greater online traction and establishing a stronger foothold in the competitive furniture market.

COMPETITORS

Competitors 1
Group 37710 1

Achievements

Page: Sofa Set

Page
Sofa Set
image 36

What we Achieved

image 35

Google Ranking Before

17 - 19

Target: 10-12
Position

Clicks Before

445

Target: 20%

Sessions Before

620

Target: 20%

SEMRush Ranking Before

18

Sales Before

175678

Target: 20%

Google Ranking Before

17 - 19

Target: 10-12
Position

Clicks Before

445

Target: 20%

Sessions Before

620

Target: 20%

SEMRush Ranking Before

18

Sales Before

175678

Target: 20%

Google Ranking Now

09

Clicks Now

934

image 27

109.89 %

Sessions Now

1135

image 27

83.06 %

SEMRush Ranking Now

09

Sales Now

175678

image 27

40.32%

Page
recliners

What we Achieved

Google Ranking Now

09

Clicks Now

934

image 27

109.89 %

Sessions Now

1135

image 27

83.06 %

SEMRush Ranking Now

09

Sales Now

175678

image 27

40.32%

image 36

What we Achieved

Google Ranking Before

19 - 21

Target: 10-12
Position

Clicks Before

137

Target: 20%

Sessions Before

201

Target: 20%

SEMRush Ranking Before

19

Sales Before

175678

Target: 20%

Google Ranking Now

14

Clicks Now

196

image 27

43.07 %

Sessions Now

269

image 27

33.83 %

SEMRush Ranking Now

14

Sales Now

175678

image 27

24.15 %

Page: recliners

Google Ranking Now

14

Group 37732

Google Ranking Before

19 - 21

Target: 10-12
Position

Clicks Now

196

image 27

43.07 %

Group 37732

Clicks Before

137

Target: 20%

Sessions Now

269

image 27

33.83 %

Group 37732

Sessions Before

201

Target: 20%

SEMRush Ranking Now

14

Group 37732

SEMRush Ranking Before

19

Sales Before

175678

Target: 20%

Sales Now

175678

image 27

24.15 %

Group 37732
image 35

Google
Ranking Before

19 - 21

Target: 10-12
Position

Clicks Before

137

Target: 20%

Sessions Before

201

Target: 20%

SEMRush Ranking Before

19

Sales Before

175678

Target: 20%

What we Achieved

Google Ranking Now

14

Clicks Now

196

image 27

43.07 %

Sessions Now

269

image 27

33.83 %

SEMRush Ranking Now

14

Sessions Now

175678

image 27

24.15 %

1 Month Challenge on

Google Search ranking

Category

Sofa set

Ranking no.

#9

Date: 5th July 2022
Location: India
Target Ranking: 10 – 12th Position
Previous Ranking: 18 – 19th Position

Group 37731
Group 37605 1
Group 37493 1
image 46

RANKING

#9

Achieved Ranking

#17 - #18

#17 - #18

SEM Previous Ranking - Sofa Set

Group 37519 1

1 Month Challenge on

Google Search ranking

Category

Recliner

Group 37517 1 1

Category

Recliner

Ranking no.

#14

Date: 5th July 2022
Location: India
Target Ranking: 10 – 12th Position
Previous Ranking: 19 – 21st Position

Group 37608 1
Group 37730
image 46

RANKING

#14

Achieved Ranking

#17 - #18

#17 - #18

SEM Previous Ranking - recliners

Group 37520 1

Market Comparison

June 2022

Group 37578 1

May 2022

Group 37579 1
The market share has jumped from 2.24% in May'22 to 3.18% in June'22
The market share has jumped from
2.24% in May'22 to 3.18% in June'22

Organic conversion rate

June 6th - July 5th 2022

Group 37646 1

There was an increase in organic conversion rate by 20%.

May 2022

Group 37535 1

Multi-Channel Overview

June 6th - July 5th 2022

Group 37662 1 1

May 2022

Multi Channel Overview May 1

Revenue by Category Performance

Category

Furniture

Sub Category

sofa

June 6th - July 5th 2022

Group 37651 1

There has been an increase of 40.32% in
revenue in the Sofa Category compared to May'22.

May 2022

Group 37539 1

Sub Category

Recliner

June 6th - July 5th 2022

Group 37628 1

May 2022

Group 37630 1

Client review

Client review

Group 37593
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