Every business owner wants to crack the code: What does Google really want to see on my website? Understanding this is crucial if you aim to rank higher and drive more organic traffic. As a leading SEO company in Bangalore, Akoi helps brands align their websites with Google’s ranking factors strategically — not just through guesswork, but through proven techniques.
If you want to stay ahead of your competition, it’s time to understand what truly matters to Google. Here’s a practical breakdown of what Google really evaluates — and how Akoi helps brands master it
High-Quality Content is Non-Negotiable | Backed by a SEO Agency
Google’s primary goal is to serve users the most relevant, helpful content for their queries. Thin, duplicate, or low-quality content won’t cut it. A reliable SEO agency like Akoi ensures that your website content is valuable, well-researched, original, and answers the user’s intent.
Quality content naturally incorporates relevant keywords, addresses pain points, and offers solutions. It’s also optimized for readability with proper headings, bullet points, and internal links — all signals Google loves when evaluating your site.
Mobile-First Experience Matters | Strategy by a SEO Expert India
With over 60% of all searches happening on mobile devices, Google now follows a mobile-first indexing approach. This means the mobile version of your site is considered the primary version. A skilled SEO expert India ensures that your website is responsive, fast-loading, and user-friendly across devices.
At Akoi, we conduct rigorous mobile optimization audits to ensure your visitors have a seamless experience — a critical factor if you want your rankings to climb consistently.
Page Speed Directly Impacts Rankings | Expertise of the Best SEO Agency
Slow-loading websites frustrate users — and Google notices. Page speed is a confirmed ranking factor, and a sluggish site can tank your SEO efforts. The best SEO agency focuses on optimizing image sizes, reducing server response time, leveraging browser caching, and ensuring efficient code structures.
When users bounce because of slow loading times, it sends a negative signal to Google. At Akoi, we make sure your technical performance matches the expectations of both users and search engines.
Secure Websites Build Trust | Practices of the Best SEO Company
Security is a top priority for Google. Websites using HTTPS (SSL certificates) are favored in rankings over non-secure ones. The best SEO company insists on implementing HTTPS to protect user data and build trust.
Apart from basic security, maintaining updated software, strong privacy policies, and compliance with GDPR standards further solidifies your website’s credibility in Google’s eyes.
Search engines — and users — prioritize safety. A secure website (HTTPS) not only protects user data but also signals credibility, which can positively influence click-through rates and search rankings.
How to ensure your site is secure:
- Check for HTTPS: Look for the padlock icon in the browser bar or test your site with tools like Why No Padlock or SSL Labs.
- Migrate to HTTPS: If your site still runs on HTTP, talk to your hosting provider or developer about installing an SSL certificate and updating internal links to ensure a seamless migration.
Strong Technical SEO Foundations | Delivered by a SEO Marketing Agency
Technical SEO forms the backbone of a website’s visibility. Elements like XML sitemaps, clean URL structures, schema markup, and proper redirects help Google crawl and understand your site better. An experienced SEO marketing agency like Akoi ensures that your technical setup is flawless.
Without proper technical optimization, even the best content can struggle to rank. That’s why Akoi invests time in setting up your website’s backend architecture for maximum SEO success.
E-A-T (Expertise, Authoritativeness, Trustworthiness) | A Standard for Professional SEO Services
Google’s Search Quality Evaluator Guidelines emphasize E-A-T: Expertise, Authoritativeness, and Trustworthiness. Demonstrating these qualities is essential for ranking well, especially in industries like finance, healthcare, and legal. Providers of professional SEO services like Akoi focus heavily on establishing these signals.
Building strong author bios, earning high-quality backlinks, citing credible sources, and displaying customer reviews and testimonials all contribute to enhancing your website’s E-A-T score.
Relevant Keywords and On-Page SEO | Techniques from a SEO Company
On-page SEO remains foundational. Google analyzes your use of keywords in titles, headers, meta descriptions, and throughout the page content. A reputable SEO company like Akoi ensures that keywords are used naturally and strategically — without stuffing or spammy tactics.
Well-optimized images (alt tags), SEO-friendly URLs, structured headings (H1, H2, H3), and semantic keyword usage all add layers of relevance that help your pages rank higher.
