Investing in video content is no longer optional—it’s essential. Whether it’s a crisp product video, a captivating explainer video, or a high-impact corporate video, today’s brands are using video to educate, convert, and inspire. But the real question is—how do you measure the return on investment (ROI) of a brand video?
At AKOI, a results-driven video production company in Bangalore, we not only help businesses create engaging content, but we also measure its performance with precision. From strategy to execution, and analytics to optimization, we believe every video should justify its cost—not just creatively, but financially.
If you’re spending on video production services but aren’t sure whether they’re paying off, this blog is your roadmap. Here’s how we measure ROI on brand videos—and why you should too.
Why Measuring Video ROI Matters
Video is powerful—but it’s also resource-intensive. Budget, time, talent, production, and promotion all come with a cost. Whether you’re trying to promote a YouTube video, roll out a company video, or run ads with slick editing from professional video editing services, you need to ensure your investment is backed by measurable returns.
ROI tells you more than just profit. It reveals:
- Which videos lead to the highest engagement
- What type of content drives conversion
- Which platforms deliver the best performance
- Where to optimize in future campaigns
As a full-stack video production company, AKOI builds analytics into every project. Let’s explore how we do it
Step 1: Define the Objective Early
Before the first frame is shot or script is written, ROI tracking starts with clarity of purpose. A brand video can have many goals:
- Drive website traffic
- Increase social engagement
- Generate leads
- Educate users
- Boost conversions
- Build brand awareness
Each goal defines what success looks like—and determines the right KPIs. For example:
- Want to promote YouTube videos? Focus on views, watch time, and click-throughs.
- Launching a product video? Track conversions and time on landing page.
- Sharing a corporate video? Measure engagement rate and social shares.
By aligning creative direction with measurable goals, you set the foundation for ROI clarity.
Step 2: Track Performance Metrics That Matter
Once the video is live, it’s time to dig into the data. At AKOI, we don’t rely on vanity metrics alone. Here’s how we evaluate performance based on the type of video:
- Awareness Videos
These include brand films, culture reels, and corporate videos.
KPIs:
- Video views
- Reach and impressions
- Social engagement (likes, shares, comments)
- Brand recall (survey or brand lift studies)
- Explainer Videos
Used for products, services, onboarding, and education.
KPIs:
- Average watch time
- Drop-off rate
- Completion rate
- Page dwell time (if embedded on website)
- Product or Conversion Videos
These include promotional and testimonial videos.
KPIs:
- Click-through rate (CTR)
- Lead form submissions
- Add-to-cart actions
- Sales or sign-ups
Our video services team uses platforms like YouTube Analytics, Meta Business Suite, Google Analytics, and CRM integrations to consolidate and track this data in one dashboard.
Step 3: Measure ROI in Business Terms
Beyond performance metrics, ROI must connect to business outcomes. At AKOI, we calculate ROI using this simplified formula:
ROI (%) = [(Revenue Attributed to Video – Cost of Video Production) ÷ Cost of Video Production] × 100
Let’s break that down with a real-world example.
A client commissioned a product video for a new skincare launch. The total video production cost was ₹1,20,000. Within 2 months, they tracked ₹6,00,000 in direct product sales from video-linked pages.
ROI = [(600,000 – 120,000) ÷ 120,000] × 100 = 400% ROI
That’s how we prove the impact of great video content, not just aesthetically, but economically.
Step 4: Consider Long-Term ROI
Not all ROI is immediate. Many brand videos yield compounding returns over time—especially explainer videos and company videos hosted on websites, landing pages, or YouTube.
Here’s why:
- Evergreen content like corporate videos builds trust with future visitors.
- YouTube-hosted explainer videos continue gaining views and SEO value months after publishing.
- Customer testimonials and case studies remain persuasive long after the campaign ends.
As a video production company in Bangalore, we help brands measure both short-term campaign ROI and long-term brand equity gained through persistent, valuable video assets.
Step 5: Optimize Based on Insights
ROI analysis isn’t just about looking back—it’s about improving forward. Once we gather insights, we use them to:
- Adjust video length based on drop-off points
- Refine future scripts using high-performing sections
- Re-target audiences based on engagement data
- Enhance CTAs and placements for better conversions
Our video editing services team even reworks high-performing content into shorter versions, vertical cuts for Reels, or teaser clips to promote YouTube videos and boost visibility.
Why Partner with AKOI for ROI-Driven Video Production?
As a performance-focused video production company, AKOI is not just here to create visually stunning content—we’re here to ensure your videos work as hard as you do.
We offer:
- Strategy-first video planning
- Scriptwriting aligned to business objectives
- High-quality video production services for all industries
- Post-production with ROI-oriented editing and format optimization
- Multi-platform delivery (YouTube, Instagram, landing pages, LinkedIn, more)
- Reporting dashboards that simplify performance tracking
Whether you’re producing a launch product video, a compelling explainer video, or a branding-rich company video, we give you the tools to measure, scale, and succeed.
Video is one of the most effective tools in your marketing arsenal—but only when it’s accountable. At AKOI, we believe every frame, every second, and every rupee you invest in video should deliver clear value.
