In 2025, video has become the most essential storytelling medium for businesses of every size. From startups to global enterprises, brands are investing heavily in video to educate, engage, and convert their audiences. But if you’re planning to include video in your marketing strategy, there’s one question that often arises: should you create an explainer video or a promotional video?
While both formats offer distinct advantages, understanding the difference — and knowing which one suits your business goals — can save you time, money, and effort. Whether you’re working with a full-scale video production company or a freelance video editing agency, knowing which type of video fits your brand strategy is the first step to success.
What Are Explainer Videos?
Explainer videos are short, informative videos designed to clearly explain a product, service, or concept. They are especially helpful for SaaS platforms, fintech products, or complex services that require a breakdown in simple, visual language.
These videos are often created by an explainer video company in India or a specialized explainer video production company. They use motion graphics, voiceovers, text overlays, and sometimes animation — often handled by a cartoon video maker or graphic video maker — to convey messages in an engaging, digestible format.
An effective explainer video usually lasts 60–90 seconds and answers three key questions:
- What is the problem?
- How does your product solve it?
- What action should the viewer take?
What Are Promotional Videos?
Promotional videos, on the other hand, are marketing-focused content pieces that aim to generate awareness, excitement, or sales for a product or brand. They can be used for launches, offers, event promotions, or even brand campaigns.
These videos typically come with high-energy visuals, dramatic music, and strong calls to action. They are created by promotional video makers, often supported by a creative video production agency or video marketing agency that understands storytelling, ad formats, and digital distribution.
Promotional content is shorter and punchier, often created for ads on platforms like YouTube, Instagram, and LinkedIn. A YouTube video intro maker can help set the tone instantly, especially for B2C audiences.
Choosing the Right Format Based on Business Goals
1. Launching a New Product?
Use a product video maker or a business video maker to create a promotional video that drives buzz and traffic. These are great for D2C brands, app launches, or new service offerings. A video production service with storytelling expertise can help you craft a launch campaign that converts.
2. Explaining a Complex Process or Technology?
An explainer video is perfect. Whether you’re working with a video production company in India or a video editing company in Bangalore, your goal should be clarity. Use animation, metaphors, and structured storytelling to simplify what your product or service does.
Cost Considerations
Pricing can vary depending on duration, style, and team experience. Video editing price in India ranges widely from ₹10,000 to ₹2,00,000+ depending on whether you hire a freelancer, video editing studio, or full-scale corporate video production company in Bangalore.
If you’re budget-conscious, many small brands opt for agencies that offer bundled services — like video editing company in India teams that handle scripting, animation, editing, and delivery under one roof.
Production Process and Timeline
- Scripting and messaging
- Storyboarding
- Design or shoot
- Editing
- Voiceover and sound
- Final delivery
Whether you’re working with a corporate video maker, a video editing agency, or a niche explainer video company in Bangalore, ensure that your video is aligned with your branding, tonality, and platform requirements.
Turnaround time ranges from 1 to 3 weeks depending on complexity and agency scale. Some platforms like Advideo now offer AI-assisted creation tools to reduce production time, but custom videos still perform better for high-impact campaigns.
Distribution Strategy: Where Do These Videos Work Best?
- Explainer videos perform well on landing pages, onboarding emails, LinkedIn pages, investor pitches, and help sections.
- Promotional videos are best suited for paid ads, website banners, Instagram reels, and YouTube pre-roll ads.
Both formats, when edited professionally by video editors in Bangalore or any top-tier video agency, can be reused and repurposed across platforms.
Combine Both for Maximum Impact
Smart brands today use both formats. Start with an explainer to educate your audience, followed by a series of promotional videos to reinforce brand recall and push conversions.
This hybrid approach is why companies often partner with a video production company in Bangalore that offers flexible, multi-format content delivery. Whether you’re working on a single campaign or a full-year content calendar, having a partner that understands both explainer clarity and promotional energy is a strategic win.
Final Thoughts: Tailor Your Video to Your Objective
Choosing between an explainer video and a promotional video isn’t a one-size-fits-all decision. It depends on your target audience, campaign goal, budget, and the message you want to convey.
The best strategy is to consult with a video production company, ideally one with a strong portfolio in both formats. If you’re looking to create professional, high-performance videos, choose a partner that understands scripting, motion design, editing, and distribution — not just production.
Partner with AKOI for Impactful Explainer & Promotional Videos
At AKOI, we help brands grow through strategic storytelling. Whether you need to explain or promote, our creative team delivers content that speaks to your audience and drives results.
