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August 29, 2025

Explainer Videos vs Promotional Videos: Which One Does Your Business Need?

Explainer Videos vs Promotional Videos: Which One Does Your Business Need?

In 2025, video has become the most essential storytelling medium for businesses of every size. From startups to global enterprises, brands are investing heavily in video to educate, engage, and convert their audiences. But if you’re planning to include video in your marketing strategy, there’s one question that often arises: should you create an explainer […]

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How We Measure ROI on Brand Videos

How We Measure ROI on Brand Videos (And You Should Too)

Investing in video content is no longer optional—it’s essential. Whether it’s a crisp product video, a captivating explainer video, or a high-impact corporate video, today’s brands are using video to educate, convert, and inspire. But the real question is—how do you measure the return on investment (ROI) of a brand video?  At AKOI, a results-driven

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