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Author name: Vijith Poojary

Zero-Click Searches Are Rising – Here’s How to Still Win in 2025

Zero-Click Searches Are Rising – Here’s How to Still Win in 2025

Welcome to the era of zero-click searches — where users get answers directly on the search results page without ever clicking on a link. This growing trend is transforming how we approach SEO. But don’t panic — with the right strategy and support from the best SEO company, you can still dominate the SERPs and […]

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How Regional Language Videos Are Driving ROI in Tier 2 & 3 India

How Regional Language Videos Are Driving ROI in Tier 2 & 3 India

In today’s digital age, regional language videos are emerging as a game-changer for businesses targeting Tier 2 and Tier 3 cities in India. With a focus on authenticity and cultural relevance, these videos act as impactful corporate video tools that drive impressive ROI. Brands are moving away from one-size-fits-all messaging and leveraging localized content to

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EEAT in 2025: Optimizing Content for Google's Trust-Centric Algorithm Updates

EEAT in 2025: Optimizing Content for Google’s Trust-Centric Algorithm Updates

As we move deeper into 2025, Google’s algorithm is evolving faster than ever, placing unprecedented emphasis on EEAT in 2025 – Experience, Expertise, Authoritativeness, and Trustworthiness. If your business is not aligned with these trust-centric signals, your rankings may suffer. For brands working with a trusted seo agency india, now is the time to update

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The Psychology of Product Listings: How to Write for Speed Buyers in Quick Commerce

The Psychology of Product Listings: How to Write for Speed Buyers in Quick Commerce

In the fast-paced world of Quick Commerce, consumer attention is a limited currency. The average shopper on apps like Blinkit, Zepto, or even Amazon’s 2-hour delivery service makes purchase decisions in under 10 seconds. This is not traditional e-commerce—it’s hyper-accelerated shopping. The key to thriving in this landscape? Mastering the psychology of product listings that

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Topical Authority: The New Gold Standard for Google Rankings in 2025

Topical Authority: The New Gold Standard for Google Rankings in 2025

In the past, SEO meant choosing the right keywords. In 2025, it’s about being the authority on everything your customers care about. If Google doesn’t see your site as the ultimate guide—it’s sending traffic elsewhere.  As search engines move toward evaluating intent and context more holistically, brands that demonstrate deep knowledge around a focused subject

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Interactive Videos: Engaging Audiences Through Choice-Driven Content

Interactive Videos: Engaging Audiences Through Choice-Driven Content

The digital world is no longer a space for passive storytelling. In 2025, audiences aren’t just watching—they’re clicking, choosing, reacting, and expecting content to evolve around them. This shift in behavior has given rise to one of the most compelling formats in digital communication, interactive videos. Designed to invite participation, interactive videos are redefining how

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