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Author name: Malavika Menon

Explainer Videos: The Secret Sauce to Higher Conversions

Explainer Videos: The Secret Sauce to Higher Conversions

In today’s digital-first marketplace, getting your audience’s attention is tough — and keeping it is even tougher. That’s where explainer videos come in. They’re short, punchy, and visually engaging — the perfect recipe for better brand communication. If you’re a business looking to boost engagement and drive conversions, working with a skilled video production company […]

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Illustration showing ROI from SEO vs PPC with rising organic traffic and reduced ad spend chart

The ROI of SEO: How Optimizing Your Site Saves You Paid Ad Costs

In a digital landscape dominated by quick clicks and even quicker budget burns, business owners and marketers often face a pressing dilemma—how to stay visible without draining their ad budget. While Pay-Per-Click (PPC) can be a quick fix for traffic, it comes with rising costs and diminishing returns if not supplemented strategically. The smarter route?

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SEO strategy concept with charts, keywords, and competitor rankings on a digital screen

How Akoi Marketing’s SEO Services Can Help You Outrank Competitors

In today’s highly competitive digital world, having an online presence is no longer optional—it’s essential. Whether you run a small business or a large corporation, standing out from the competition can be a challenge. This is where SEO services come into play. Search Engine Optimization (SEO) is a powerful tool that helps improve your website’s

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Brand-building video production showing trust, storytelling, and authentic business interactions

SEO vs. PPC: Which is the Right Marketing Strategy for Your Business?

In today’s digital world, businesses are constantly trying to optimize their online presence to attract and retain customers. Two of the most widely used methods to drive traffic and increase conversions are SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Both strategies have proven to be effective in driving traffic to websites, but the question

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Brand-building video production showing trust, storytelling, and authentic business interactions

How to Use Video to Build Trust and Authority for Your Brand

In the digital age, building trust and authority for your brand is more important than ever. Consumers are looking for brands they can trust, and one of the most effective ways to foster trust is through video content. Whether you’re a small business or a large corporation, video production is an excellent tool to engage

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The Role of Video Production in Increasing Conversions and Sales

The Role of Video Production in Increasing Conversions and Sales

In today’s digital world, consumers are more likely to engage with video content than any other type of media. Video has proven to be an incredibly effective tool in increasing conversions and sales, offering businesses a way to communicate their message in a highly engaging and persuasive manner. As a leading video production company in

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