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Author name: Malavika Menon

Page Speed is the New King: Optimize or Get Left Behind

Page Speed is the New King: Optimize or Get Left Behind

In the world of search engine optimization, trends come and go, but some updates change the game entirely. One of the most critical SEO shifts in recent years is Google’s growing emphasis on page speed. It’s no longer just about keywords and backlinks—today, page speed is the new king. If your website loads slowly, you’re […]

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How We Measure ROI on Brand Videos

How We Measure ROI on Brand Videos (And You Should Too)

Investing in video content is no longer optional—it’s essential. Whether it’s a crisp product video, a captivating explainer video, or a high-impact corporate video, today’s brands are using video to educate, convert, and inspire. But the real question is—how do you measure the return on investment (ROI) of a brand video?  At AKOI, a results-driven

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5 Reasons Why SEO and PPC Work Better Together

5 Reasons Why SEO and PPC Work Better Together

In today’s hyper-competitive digital space, businesses often find themselves choosing between Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). But what if we told you that the best digital growth strategy isn’t picking one over the other—but using both together?  At AKOI, a leading marketing and SEO company in Bangalore, we’ve witnessed firsthand how combining

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green_quick_commerce_can_speed_and_sustainability_coexist_

Green Quick Commerce: Can Speed and Sustainability Coexist?

The promise of getting groceries in 10 minutes feels magical—until you realize each delivery leaves a carbon trail. Can we keep the speed and ditch the damage?  While the model promises unmatched speed, its reliance on hyper-local hubs, short delivery timelines, and high packaging volumes poses real sustainability challenges. A forward-thinking Amazon marketing agency like

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Semantic SEO in 2025: Power Strategies Beyond Keywords

Semantic SEO in 2025: Power Strategies Beyond Keywords

Understanding Semantic SEO and Its Impact in 2025 Have you ever wondered why your perfectly optimized content still doesn’t rank well? Welcome to the new reality of Semantic SEO. In 2025, search engines no longer rely solely on exact-match keywords. They focus on user intent, content depth, and entity relationships. Whether you’re working with a

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