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Author name: Malavika Menon

How Reviews, Ratings & Social Proof Will Shape Marketplace Sales in 2026

How Reviews, Ratings & Social Proof Will Shape Marketplace Sales in 2026

As e-commerce marketplaces evolve, one truth is becoming impossible to ignore: buyers trust other buyers more than they trust brands. By 2026, reviews, ratings, and social proof will no longer be supporting elements on marketplaces they will be the deciding factor behind visibility, conversions, and long-term sales growth. At AKOI, we work closely with brands […]

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Video Production Services

Glass, Glow & Neon: The New Aesthetics Dominating High-End Brand Videos

In the world of modern visual communication, brand videos are evolving faster than ever. Gone are the days when simple backdrops and safe lighting were enough to captivate an audience. Today, the most forward-thinking brands are embracing a bold new visual language glass textures, neon accents, glowing highlights, reflective surfaces, and cinematic contrasts. These elements

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Trends to Watch: 360-Degree, AR & VR Video Production

Trends to Watch: 360-Degree, AR, and VR Video Production for Businesses in 2025

In today’s fast-moving digital world, video has become the go-to medium for businesses that want to engage customers, explain products, and tell stories that resonate. As technology evolves, so do audience expectations. Traditional video formats like corporate video, explainer video, or product video still dominate brand communication, but 2025 is seeing an even bigger shift—towards

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How We Measure ROI on Brand Videos

How We Measure ROI on Brand Videos (And You Should Too)

Investing in video content is no longer optional—it’s essential. Whether it’s a crisp product video, a captivating explainer video, or a high-impact corporate video, today’s brands are using video to educate, convert, and inspire. But the real question is—how do you measure the return on investment (ROI) of a brand video?  At AKOI, a results-driven

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