Maxiple : B2B Lead Generation
Maxiple is an engineering firm mostly targeting B2B . They have products ranging from retractactable roofs, enclosures, wall cladding and many more.
Objective was to target high profile B2B customers, since their product cost ranges from INR 10 Lakhs to 10 Crores
Since it was into the B2B (business-to-business) segment, lead generation involved : strategies, and ideas that helped to find the decision maker’s contact.
Results from the Generated Leads for Retractable Roofs on Facebook (3 Campaigns) Our campaign was a success with ROI of more than 3571.42%. This was achieved by optimizing the ads with proper messaging and refining the TG.
In B2B lead generation, it was about the quality of the leads we got rather than the sheer quantity. Optimizing the target after a campaign and implementing new strategies to get the right clients !