• AKOI

Indoor Spaces : Creation of Brand Identity

Updated: Apr 3, 2020

Indoor Space, a well known Bangalore based interior design company, wanted to boost its brand presence and reputation as modern design solutions provider. The company felt its current brand identity was not going with their long term vision and not creating enough impact on high ticket customers. Indoor Space sought guidance in transforming its brand as the company that was modern, futuristic and with customers satisfaction as prime importance.


What we did.


  1. Rebrand the company


How we did


  1. Brand Analysis

  2. Market Research


Challenge


Indoor Space needed to communicate its ability to provide modern interior design solutions to its customers who were seeking modern designs which were eye catchy and yet elegant. The company needed to attract the key-decision makers of every household - Women to it as the solution provider.


In order to achieve this Indoor Space had to get a makeover from their old branding



Strategy


An in-depth research was made for the rebranding of Indoor Space (competitors, customers and future goals) that gave us an insight of the company's mission and opportunities. Based on the insights and communicating with the founder we came up with designs that matched their vision and goal.


The key points which represented the new logo were:

  1. Happiness

  2. Elegance

  3. Freedom


The colours used were aimed to an attractive, young and refreshing look. Below are design process and the breakdown of the logo:












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