GSK : Pharmaceutical Market Research
GSK India is Industry leader in the Pharmaceutical sector. They have provided healthcare solutions, with a wide range of prescription medicines across areas covering anti-infectives, dermatology and respiratory diseases. In the area of preventive healthcare, GSK Vaccines is the long-standing leader in the private vaccines market in India.
Our Research involved :
Research about pharmacists :
Deep insights on why Pharmacists suggested few particular brands compared to others were gathered in the research.
Consumer buying behavior in the retail front :
Our ground team set out to meet Pharmacists across Bangalore.We took data and stats on the consumer buying decisions for products with prescription and without prescription.
How pharmacist Influence a consumer to buy OTD products :
Suggestions and the inclination of pharmacists on the benefits that they could avail from brands were gathered.
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